Hipster Runoff


Last week, there was a little discussion on Gaw's blog concerning Hipsters and their moustachioed brethren. For those of you that haven't heard of it, one of the best satirical blogs on the net is Hipster Runoff - a deadpan, 100% accurate skewering of the vacuousness and slavish technological brand-adherance of the modern young adult. It requires pretty good knowledge of new music and technology/internet memes, but I thoroughly recommend it, especially the recent look at the Haiti disaster

'It seems difficult for consumers to believe that artists are genuinely interested in helping a cause. Their role in the modern pop culture blogosphere is to evolve into trainwrecks + make questionable statements or life decisions..They are only really useful to consumers as people who make mp3s + newsbits for us to consume.

Wish ppl could understand that I’m not selfish, just trying to manage my emotional capital without getting all bummed out. Just wish more social media sharing + personal branding tools were around during 9-11 and Janet Jackson Nipplegate so that I would have had a modern outlet to talk about a critical moment in my social formation. Jealous of tweens for getting to grow up on high speed internet loaded with rich, streaming content.'

11 comments:

Gadjo Dilo said...

Yeah, that Hipster Runoff does look like pretty good fun. Fortunately I live in a society which is not touched by confusing things like "issues" or "opinions" ;-)

Gaw said...

I had no idea this whole sub-culture existed. If I had I would have been all in favour of taking the piss out of it. Kids nowadays know shit.

worm said...

haha Gadjo, 'opinions' are just about other people's 'feelings', which are kind of difficult to 'brand/market/make an app. for'

yes Gaw, the new wave of utter morons are taking over the planet! Please feel free to mock them wherever you find them! Looks like our generation may be the last to have consumed art and culture on a non-marketed basis.

this is also the kind of stuff Chris Morris targeted with his 'Nathan Barley' show about shoreditch twats - highly recommended (and very funny)

Gaw said...

I remember Nathan Barley. Brilliantly sick - the under-age blow-job episode being particularly memorable.

I don't care what Brit says pop culture and therefore pop has gone off. You can't imagine acid house parties nowadays without them being sponsored by Vodafone and hosted at the Wembley Arena.

worm said...

I agree entirely Gaw - there's almost no culture now that is not presented or consumed as part of a marketed 'package' or 'experience' - culture is not consumed for the basic enjoyment but for the kudos and recognition - the culture you consume defines your 'personal brand', and to consume it, you must first allow your self to be marketed to by the patron of said artwork (which happened to an extent in the past, but not as cynically or as totally as it does now)

Brit said...

Only if you hang around with wankers.

Brit said...

By the way, since you're over here Skippering me, what i said was that your idea that the quality of pop music coincidentally started to decline at the exact time that you got too old for pop music, is nonsense - though of course only the exact same nonsense that nearly everyone says.

I didn't say pop cultural movements hadn't gone off, though I do say that people in their 40s are far less qualified to pronounce on the culture of people in their teens and twenties than they think they are. They're hardly going to say anything other than "it was better in my day", are they? People in their teens simply say to you what you said to old farts at a similar age - "you just don't get it, grandad."

It amuses me that every generation thinks itself the first.

worm said...

Brit - I wouldn't be bold enough to state that music is better or worse at any particular moment, only that the *ahem* basic chaotic purity of the youthful experience and interaction with music has been sold off, and is now almost exclusively a marketed/choreographed/carefully managed experience

Chaos is being ironed out of the system, and surely you can't deny that this chaos and grimy unpredictability is one of the key fun parts of being a young music fan?

Brit said...

Heh, I can only refer you to the last two paragraphs of this post.

Gaw said...

Hey! Brit, do you mind? I was talking behind your back. Anyway, you're wrong, na, na, na.

worm said...

careful Gaw, he's a karate expert